Select Projects
Select Projects
Select Projects
Napster Spaces: AI Publishing Platform
Defined the visual and experiential direction for Napster’s AI publishing product through reimagining onboarding, avatar systems, and creator setup to make complex AI tools feel intuitive, expressive, and human-centered.
30%
faster setup completion
25%
increase in FAQ adoption
Napster Spaces: AI Publishing Platform
30%
faster setup completion
25%
increase in FAQ adoption
Napster Spaces: AI Publishing Platform
Defined the visual and experiential direction for Napster’s AI publishing product through reimagining onboarding, avatar systems, and creator setup to make complex AI tools feel intuitive, expressive, and human-centered.
30%
faster setup completion
25%
increase in FAQ adoption
Immersive Music Platform MVP Demo & Concept
Led concept development and product creative for an interactive platform connecting artists and fans through shared 3D environments. Shaped early UX, motion, and visual identity to bring emotional storytelling into product design.
121
Gen Z users surveyed
4.6
emotional resonance score
Immersive Music Platform MVP Demo & Concept
121
Gen Z users surveyed
4.6
emotional resonance score
Immersive Music Platform MVP Demo & Concept
Led concept development and product creative for an interactive platform connecting artists and fans through shared 3D environments. Shaped early UX, motion, and visual identity to bring emotional storytelling into product design.
121
Gen Z users surveyed
4.6
emotional resonance score
3D World Builder
Art-directed a sandbox environment enabling users to build, personalize, and visualize digital spaces. Established the look and feel, interface, and environmental design language that merged utility with playful immersion.
45%
Reduced entry friction by
35%
Faster build time
3D World Builder
45%
Reduced entry friction by
35%
Faster build time
3D World Builder
Art-directed a sandbox environment enabling users to build, personalize, and visualize digital spaces. Established the look and feel, interface, and environmental design language that merged utility with playful immersion.
45%
Reduced entry friction by
35%
Faster build time
Rimowa Vision Pro Concept
Explored how luxury design translates into spatial computing. Directed the visual system, lighting, and motion narrative for a Vision Pro retail concept that transforms a product showcase into a tactile, sensory experience.
95%
positive response to visual and material realism
87%
emotional immersion score
Rimowa Vision Pro Concept
95%
positive response to visual and material realism
87%
emotional immersion score
Rimowa Vision Pro Concept
Explored how luxury design translates into spatial computing. Directed the visual system, lighting, and motion narrative for a Vision Pro retail concept that transforms a product showcase into a tactile, sensory experience.
95%
positive response to visual and material realism
87%
emotional immersion score
L’Oréal Immersive Beauty Concepts
Directed the creative systems and motion language for a gamified beauty experience that bridges brand storytelling with interactive product engagement. Designed to make exploration feel rewarding, immersive, and personal.
L’Oréal Immersive Beauty Concepts
Directed the creative systems and motion language for a gamified beauty experience that bridges brand storytelling with interactive product engagement. Designed to make exploration feel rewarding, immersive, and personal.
Amika Roblox
Led creative direction for Amika’s Roblox world transforming a brand story into a living, interactive product ecosystem. Unified narrative, gameplay, and visual design to express identity through play and community.
10%
increase in likes within 4 months from launch
+78m
impressions across Roblox ecosystem in the first year
Amika Roblox
Led creative direction for Amika’s Roblox world transforming a brand story into a living, interactive product ecosystem. Unified narrative, gameplay, and visual design to express identity through play and community.
10%
increase in likes within 4 months from launch
+78m
impressions across Roblox ecosystem in the first year
Process
I believe designing for connection means designing for emotion. My process bridges imagination and intention while translating insight, artistry, and technology into experiences that feel both meaningful and alive - at the end of the day the most compelling experiences are those that leave something with the user and make them feel something.
01
Listen & Immerse
Every concept begins with empathy. I immerse myself in the audience’s world, observing behaviors, uncovering emotions, and translating human motivations into creative opportunities that inform the foundation of the work.
Define & Align
I translate insights into a clear creative strategy, defining intent, narrative, and interaction principles. Alignment across teams from product to motion, ensures every decision supports the emotional core of the experience.
02
Explore & Prototype
Ideas take form through sketches, storyboards, and interactive mockups. I experiment with light, space, and motion to shape prototypes that test emotional flow and sensory engagement.
03
Craft & Refine
Through iteration and attention to nuance, I elevate the work by refining transitions, rhythm, and detail until each moment feels effortless and alive. The result: design that doesn’t just function, but connects emotionally and resonates in a way that leaves something lasting with the user.
04
Process
I believe designing for connection means designing for emotion. My process bridges imagination and intention while translating insight, artistry, and technology into experiences that feel both meaningful and alive - at the end of the day the most compelling experiences are those that leave something with the user and make them feel something.
01
Listen & Immerse
Every concept begins with empathy. I immerse myself in the audience’s world, observing behaviors, uncovering emotions, and translating human motivations into creative opportunities that inform the foundation of the work.
Define & Align
I translate insights into a clear creative strategy, defining intent, narrative, and interaction principles. Alignment across teams from product to motion, ensures every decision supports the emotional core of the experience.
02
Explore & Prototype
Ideas take form through sketches, storyboards, and interactive mockups. I experiment with light, space, and motion to shape prototypes that test emotional flow and sensory engagement.
03
Craft & Refine
Through iteration and attention to nuance, I elevate the work by refining transitions, rhythm, and detail until each moment feels effortless and alive. The result: design that doesn’t just function, but connects emotionally and resonates in a way that leaves something lasting with the user.
04
Process
I believe designing for connection means designing for emotion. My process bridges imagination and intention while translating insight, artistry, and technology into experiences that feel both meaningful and alive - at the end of the day the most compelling experiences are those that leave something with the user and make them feel something.
01
Listen & Immerse
Every concept begins with empathy. I immerse myself in the audience’s world, observing behaviors, uncovering emotions, and translating human motivations into creative opportunities that inform the foundation of the work.
Explore & Prototype
Ideas take form through sketches, storyboards, and interactive mockups. I experiment with light, space, and motion to shape prototypes that test emotional flow and sensory engagement.
03
Define & Align
I translate insights into a clear creative strategy, defining intent, narrative, and interaction principles. Alignment across teams from product to motion, ensures every decision supports the emotional core of the experience.
02
Craft & Refine
Through iteration and attention to nuance, I elevate the work by refining transitions, rhythm, and detail until each moment feels effortless and alive. The result: design that doesn’t just function, but connects emotionally and resonates in a way that leaves something lasting with the user.